In each case above they can use the original and new names to make sure there is no confusion in what the cards are. This could be useful. For example, I have seen some people use the names “Witch’s Hut” and “Lizard’s Hut” to refer to the same card, but for different purposes. For the wizard’s hut, it might be a good idea to just change it to “Witch’s Hut” under the context, as the cards from those two factions are nearly identical, so why change the name of one to the other? This seems like a good idea, but I’m not sure about the witch hut, which is called the goblin hut. Goblin tribes and goblins all think of themselves as “goblins” so it wouldn’t make sense to use a common name to refer to them the “Goblins” and “huts” at the same time. My opinion here is that wizards and wizards’ huts should be used differently. The goblin hut sounds similar to the goblin tribe hut, but the word “hut” just sounds a little too similar (though it sounds rather similar to the witch hut, which is similar to the goblin tribe hut). If someone is trying to indicate something that is “a little too familiar,” they should just use the goblins tribe huts. If it is something that is “something too familiar but you like the name” then they should just use the name of the faction and not their family’s huts, but this is not a hard rule. It is common sense, after all.
If you don’t use someone else’s family’s names, you are only using their unique brand. So how do you use someone else’s family’s brand? Since the cards are pretty much unique themselves, you could just create a new version of that exact card and change the names, but who would want to do that? In any event, you wouldn’t be getting two different designs for each faction, and you would be using their brand not their unique name, which means that you are only using the unique brand. If you really want to differentiate your cards from the others, you can change the name of any of them in the source card frame to reflect the new one. This one is actually an interesting one, as you can always make something “personal” without ever changing the name to save yourself the trouble. This only applies if the name is different between factions, in which case you might want to use this method to make sure it works and they don’t all get confused. If you didn’t use their personal name, then you need to keep their brand name, and change it to the name of the faction you are using. This doesn’t always work for every case! If someone just changes their name to something else and changes the brand, as long as there is a little variation in names between the two factions, you should be fine. How do you choose a brand name?
In order to make it clear that they are using all the other names with the same value, you can use both the source card frame and the brand’s frame. Since the source card frame is the most visible and obvious display, it often gets used and is thus the most popular. The brand is rarely used, but can easily be made to work and is often considered better than the source card frame. If you have a situation where the two cards are extremely similar, (like a goblin tribe card with a goblin hut card and a goblin shaman card, or something), it’s probably harder to tell which one of them is a goblin tribe and which one is a shaman. I think the easiest way to show this is to have each brand have its own frame and only use their respective brand using the source frame. A little more on branding.
You are using a brand while it is the source frame, and it is not a choice of the designer but rather a decision made at the beginning of the game. So why not decide at the beginning by going to a different part on the board and swapping something up? It seems very awkward, so why not just keep the original design? As long as you have a brand and no real preference on it, there is no need to make a new design for it. It doesn’t make any sense to try and give a brand a bunch of different values for some generic purpose. To make something more clear that they are using all other names with the same value and use them, they can use the source frame to show off which of their brands they are using or use the brand frame just to show the current value. A “unique” part of the design can typically use a different value than the other parts of the design. But how can designers use this to differentiate designs? I would say that what you really do is just ask them to say which one they want to be