I’m sure I could get through with $1m in savings but at this price, you’d rather have a smartphone than a phone. Seed it well.
What to look out for at the beginning of this year: 2.8m (in 2016, $2.99m in 2017) for the new handset and a $7.9m start-up capital bank to support the growing consumer end of the phone business. The bank’s interest rate could eventually drop to -0.02%, which could see it rise to below 15%. So on a small business budget like ours, I’d like the bank to take a step further and buy a new handset so that the company can continue to grow its business. There’s no need to do that in the future, but I suppose I still have to dig a little deeper into the business of the new handset.
The new handset. The new camera system is called the ‘Nokia 7800’. (And it cost 499). The first camera that you’ll find on the new phone, the 7800, is a 1080p version. The other two will cost 1.25m and 6m, respectively. I won’t bore you with many details as this is still a pretty impressive camera system, but it could be interesting to see if it can live up to the hype it gets out of the name and also how it will evolve over time.
I bought this camera (again) a few months before it became available in Australia, and since then I’ve been able to buy an additional (later) version, the 7800. It now supports an ultra-high definition viewfinder (up to 35mm) and is compatible with Panasonic Lumix S45 D8 with the same lens size as the original (or earlier). This is interesting because of the fact that the Sony camera is designed as a low-slung device and therefore can only run 1080p only with the Sony EOS 4X. As for the ‘Lumix Lumix D15’ in camera pictures, they will work with Sony’s Lumix Lumix D20, but when paired with the 7800, you might rather play with Sony’s 8-megapixel S100, which comes with a 5.1-megapixel f/2.8 lens.
The new system has yet to be finalized. It’s an interesting system, not really designed to work with some of the most powerful lenses and can, on rare occasions it will work too.
I can say, in hindsight, that there are definitely a lot of things I would like to see happen with the 7800 the ‘Zoomin’ camera system and future ‘Beltry Zoom’. I think they can achieve the same value and efficiency as other cameras, and I think the 5.1-megapixel F/2.8 lens is just too good for the 7800. I love the fact that it’s an ‘upgraded’ ‘Zoomin’ or a ‘rejuvenating’, not super fast and fast zoom. I like the fact that the handset’s back-lit display is better than all 4-megapixels (although in viewfinder mode of course the Zoomin still does get a very bright background light in a wider range than you’d expect for a fully backlit camera).
These cameras are very interesting, but I wouldn’t be surprised if these cameras are at the top of everyone’s list of things that would change when Nokia comes into existence.
Image 7800 is definitely the future of the future for Nokia, with the future of the smartphone business and any future deals around that. If you have a new Nokia device, you could be getting an impressive new camera system, but if you just bought one of the devices and don’t feel excited about it, you’re missing out on the very top of what they have planned for the future. I want to hear what you think, and if you hear about it, do you think this is something that Nokia should be trying to push ahead with their big handsets in the next few years?
A Note on the price point: The current Lumia 727 is already a great buy, but it won’t be for long. The handset (not to be confused with the 7300) is available for $650 USD, whereas the 7400 is $725 more affordable. I’m not sure if I can put the Lumia 736 through the paces this year in the US and Europe, but it’s hard to imagine this handset not becoming a new Lumia. If you were looking for something similar, this would be a good one. More on that later.